SurveyMonkey company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former SurveyMonkey executives.
Ownership & Key Financials
Revenue
Investors
Ownership
Key Business Breakdowns
Products & Services
Experience Management Platform
Unified platform that integrates survey creation, distribution, and data analysis into a single tool. It enables users to design customizable surveys, •••••• ••-•••••• ••••••••, ••• •••••••• •••-••••• •••••••••.
Pricing & Go-to-market
Typical Contract Length
•. • •••••.
Pricing model
••••••••••••-••••• ••••••• •••••• ••••••••.
Average Sales Value
•. $•••.
Average Sales Cycle
•-• ••••••.
Growth Review
Customer Overview
•. •••• ••••••••• ••• ••• ••••• •••••• •••••••• ••••••••• ••••••••• ••••••••••, ••••••••• ••• ••••••••••.
Customer Concentration
••••••• •• ••••••••••• •••••• ••• •••••••• ••••.
Customer Retention
•. ••%.
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 SurveyMonkey | $4••m '•• | - | - | USA | P•••••••• |
 Medallia | - | - | - | - | - |
Experts highlight SurveyMonkey's operational execution and market approach, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on SurveyMonkey?
Origin provides a structured company snapshot of SurveyMonkey, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of SurveyMonkey different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how SurveyMonkey operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like SurveyMonkey?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like SurveyMonkey for investment, partnership, or competitive analysis.
Where does Origin's information on SurveyMonkey come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on SurveyMonkey?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to SurveyMonkey. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing SurveyMonkey?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like SurveyMonkey.
How can Origin support portfolio monitoring or add-on analysis for companies like SurveyMonkey?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like SurveyMonkey may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like SurveyMonkey?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like SurveyMonkey, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
Relevant Companies
Totango
Customer success platform for tech businesses to track user engagement, manage customer health scoring, and automate workflows.
HQ
Ownership
Investors
CallMiner
Speech analytics platform for contact centres to analyse customer interactions and improve service delivery.