MINT company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former MINT executives.
Ownership & Key Financials
Revenue
Investors
Ownership
Key Business Breakdowns
Products & Services
Advertising Resource Management Platform
AI-powered platform for brands and agencies to manage media planning, buying, activation, analysis, and optimization through AI-driven agents, automat•• •••••••••, ••• ••••••• •••• •••••••••••, •••• •••••••••••• •••••••• ••••••• •• ••••••• ••••••••• •••••••••••••.
Pricing & Go-to-market
Typical Contract Length
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Pricing model
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Average Sales Value
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Average Sales Cycle
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Growth Review
Customer Overview
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Customer Concentration
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Customer Retention
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| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 MINT | - | - | - | USA | P•••••••• |
 Skai | - | - | - | - | V•••••••• |
Experts highlight MINT's operational execution and market approach, while noting integration execution as a potential constraint.
What does Origin provide on MINT?
Origin provides a structured company snapshot of MINT, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of MINT different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how MINT operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like MINT?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like MINT for investment, partnership, or competitive analysis.
Where does Origin's information on MINT come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on MINT?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to MINT. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing MINT?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like MINT.
How can Origin support portfolio monitoring or add-on analysis for companies like MINT?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like MINT may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like MINT?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like MINT, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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