Pipedrive company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Pipedrive executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Key Business Breakdowns
Products & Services
Pipedrive CRM Platform
Cloud-based customer relationship management platform aimed at sales teams, designed for sales pipeline visualization, contact and deal management wit• ••••••••• ••••••••• ••••• ••• •••• •• •••.
Pricing & Go-to-market
Pricing model
Subscription-based pricing model with five tiers:Essential (c. $14/user/month), Advanced (c. $39/user/month), Professional (c. $49/user/month), Power (•. $••/••••/•••••), ••• •••••••••• (•. $••/••••/•••••), ••• •••••• ••••••••.
Average Sales Cycle
Typically 1-2 weeks for initial contact and lead generation, 1-3 weeks for discovery and demo, 2-4 weeks for evaluation, and 1-2 weeks for closing th• ••••.
Growth Review
Customer Overview
The company had c.100,000 customers by 2022 and has grown to c. 200,000 customers today across the majority of industries and company sizes segmented •• ••••••••, •••••••••• ••••••, ••••••• ••••, ••••••• ••••, ••• •••••••• •••••.
Customer Concentration
••••••• •• ••••••••••• •••••• ••• •••••••• ••••.
Customer Retention
•. ••%.
Key Purchasing Criteria
•••••, •••• •• •••, •••••••••••••••, ••• •••• •••••.
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Pipedrive | - | ••• '•• | - | USA | P•••••••• |
| Z Zoho | - | - | - | - | - |
 Salesforce | - | - | - | - | - |
 HubSpot | - | - | - | - | - |
 Insightly, an Unbounce company | - | - | - | - | - |
| M monday.com | - | - | - | - | - |
 Copper | - | - | - | - | - |
Experts highlight Pipedrive's strong customer relationships and retention, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on Pipedrive?
Origin provides a structured company snapshot of Pipedrive, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Pipedrive different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Pipedrive operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Pipedrive?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Pipedrive for investment, partnership, or competitive analysis.
Where does Origin's information on Pipedrive come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Pipedrive?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Pipedrive. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Pipedrive?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Pipedrive.
How can Origin support portfolio monitoring or add-on analysis for companies like Pipedrive?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Pipedrive may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Pipedrive?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Pipedrive, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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