AppDirect company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former AppDirect executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Key Business Breakdowns
Products & Services
Professional Services
Implementation and professional support to connect and integrate software offerings with existing systems, including consulting on marketplace operati•••, •••••••• ••••••••, ••• ••••••• ••••••• ••• •••••••• •••••••••••.
Sales and Marketplace Management Software
Platform to manage subscription-based sales with integrated marketplaces, platforms, and features for reseller management, automated billing and spend••• ••••••••.
Pricing & Go-to-market
Typical Contract Length
•. • •••••.
Average Sales Value
•. $•••• ••• •••• ••• •••••••••• •••••••.
Average Sales Cycle
•-• ••••••.
Growth Review
Customer Overview
•••••• ••••••••• •• ••••••• (•••••••• ••••••• ••• •••••••••) ••• •••••• (••••••••••).
Customer Concentration
••••••• •• ••••••••••• •••••• ••• •••••••• ••••.
Customer Retention
•. ••%.
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 AppDirect | $3••m '•• | •,••• '•• | - | USA | P•••••••• |
 CloudBlue | - | - | - | - | - |
 Pax8 | - | - | - | - | - |
 TD SYNNEX | - | - | - | - | - |
 Arrow Electronics | - | - | - | - | - |
Experts highlight AppDirect's strong customer relationships and retention, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on AppDirect?
Origin provides a structured company snapshot of AppDirect, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of AppDirect different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how AppDirect operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like AppDirect?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like AppDirect for investment, partnership, or competitive analysis.
Where does Origin's information on AppDirect come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on AppDirect?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to AppDirect. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing AppDirect?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like AppDirect.
How can Origin support portfolio monitoring or add-on analysis for companies like AppDirect?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like AppDirect may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like AppDirect?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like AppDirect, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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