Demandbase company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Demandbase executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Key Business Breakdowns
Products & Services
Sales Intelligence Cloud
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Demandbase One
Demandbase One is a comprehensive cloud platform that unifies account-level data, buyer intent insights, AI analytics, and marketing automation to hel• ••• ••••••••••••• ••••• ••••• ••• ••••••••• ••••••• •• •••••••-••••• •••••••••.
Demandbase Orchestration
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Pricing & Go-to-market
Typical Contract Length
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Pricing model
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Average Sales Value
$•••-$••••/••••
Growth Review
Customer Overview
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Customer Retention
•. ••%
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Demandbase | $2••m '•• | ••• '•• | - | USA | P•••••••• |
 Apollo | - | - | - | - | - |
 ZoomInfo | - | - | - | - | - |
 Terminus | - | - | - | - | P•••••••• |
 6sense | - | - | - | - | - |
Experts highlight Demandbase's technical capabilities and platform strength, while noting enterprise buying cycles as a potential constraint.
What does Origin provide on Demandbase?
Origin provides a structured company snapshot of Demandbase, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Demandbase different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Demandbase operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Demandbase?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Demandbase for investment, partnership, or competitive analysis.
Where does Origin's information on Demandbase come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Demandbase?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Demandbase. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Demandbase?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Demandbase.
How can Origin support portfolio monitoring or add-on analysis for companies like Demandbase?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Demandbase may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Demandbase?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Demandbase, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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