Based on Expert Insights
Transcripts & Links
12
Key Business Breakdowns
1
Revenue Profile
Recurring 75%
One-off 25%
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Revenue By Business Line
Marketing Automation Platform 100%
Revenue by Module
Campaign Management 80%
Mobile Engagement 20%
Revenue by Geography
US 55%
EMEA 45%
Products & Offerings
Campaign Management
1
No description available.
Acoustic Connect
1
Primary offering described as experience-based re-marketing platform with drag-and-drop and visual design tools.
Tealeaf by Acoustic
1
Identified as a key player in Digital Experience Analytics industry and previously positioned as a standalone product; now secondary offering.
Mobile-first
1
No description available.
Pricing & Go-to-market
Typical Contract Length
1
c. 2 years
Pricing model
1
Mainly cost per mille (CPM) pricing model.
Average Sales Cycle
1
c. 4 months
Growth Review
1
Acoustic has not completed any reported acquisitions since 2020.
Customer Overview
2
c. 2,000 customers across industry verticals such as retail, banking, financial services, insurance, and healthcare, covering enterprise, mid-market, and SMB segments.
Customer Retention
1
c. 95%.
| 12 items | ||||||
| Ownership | Revenue | EBITDA | ||||
|---|---|---|---|---|---|---|
| Company Name | HQ | Type | Active Investors | Amount ($) | YoY | Amount ($) |
| USA | PE-backed | Goldman Sachs Asset Management '24 | $200M '23 | - | - | |
| A Adobe | - | Public | - | - | - | - |
| S Salesforce | - | Public | - | - | - | - |
| Q Quantum Metric | - | PE-backed | - | - | - | - |
| C CleverTap | - | VC-backed | - | - | - | - |
| M Marigold | - | - | - | - | - | - |
| I Insider. | - | PE-backed | - | - | - | - |
| O Oracle | - | Public | - | - | - | - |
| N Netcore | - | - | - | - | - | - |
| C ContentSquare | - | PE-backed | - | - | - | - |
| G Glassbox | - | Acquired | - | - | - | - |
| F Fullstory | - | PE-backed | - | - | - | - |
Jack Tirella
Chief Commercial Officer - Enterprise & General Manager, Tealeaf/DemandTec
May 2022 - Jul 2023
David Tabachnick
Chief Accounting Officer (CAO), SVP Finance
Jan 2021 - Oct 2022
Dennis Self
President & CEO
Jun 2020 - Jan 2023
John Boezeman
Chief Technology Officer
Apr 2020 - May 2023
| Role | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Chief Commercial Officer - Enterprise & General Manager, Tealeaf/DemandTec | Jack Tirella 1 years, 2 months | |||
| Chief Accounting Officer (CAO), SVP Finance | David Tabachnick 1 years, 9 months | |||
| President & CEO | Dennis Self 2 years, 7 months | |||
| Chief Technology Officer | John Boezeman 3 years, 1 months | |||