Social Health & Digital Legacy Platforms: A 2025 Market Overview

‍Overview:

• Social Health Technology and Digital Legacy Platforms merge mental wellbeing, memory preservation, and AI-enabled storytelling to enhance emotional connection.
• These emerging fields address loneliness and relational health, offering users meaningful digital experiences beyond typical social media.
• Positioned at the intersection of wellness, legacy planning, and technology, this market serves both consumer and enterprise use cases.

Market Size & Growth 

• The global Digital Legacy Market was USD 22.46 billion in 2024, forecast to reach USD 78.98 billion by 2034, growing at a CAGR of ~13.4%.
• According to Precedence Research, the market is projected to grow from USD 15.11 billion in 2025 to USD 55.75 billion by 2034, achieving a CAGR of 15.61%.
• Within broader mental wellbeing tech, 35% of Americans in 2025 report using AI tools for emotional support or wellness, reflecting growing user adoption of social health applications.

Key Growth Drivers

• The rising cost of loneliness, estimated at USD 400–800 billion annually, is driving investment in tech solutions to boost relational wellbeing.
• The WHO formalizing social health as a wellbeing pillar has incentivized grant-making and startup activity in platforms that improve connectedness.
• AI-driven wellness adoption, where over one-third of consumers use AI for emotional support, signals readiness for platforms focused on empathetic interaction.

M&A Overview

• Though direct M&A in digital legacy is nascent, larger digital health players are targeting emotionally rich tools as strategic acquisitions for emotional ROI and retention metrics .
• The healthtech investment environment, particularly around AI-enabled wellness tools, positions these platforms as potential acquisition targets amid investor search for meaningful exits.
• According to a 2025 article by Business Insider, startups focusing on relational AI and team connection tools are increasingly being scouted for acquisition by HR-tech and wellness firms, especially as enterprises prioritize digital engagement solutions that reinforce company culture.

AI’s Role

• AI enables automated categorization, avatar-based memory experiences, and personalized storytelling in the digital legacy field.
• Social health apps are designed to use AI to enhance empathic prompts and memory recall, rather than elongate screen time, aligning with non-addictive UX philosophies.
• Recent surveys report 35% of Americans using AI for emotional support, implying strong adoption potential for wellbeing-centric, AI-enabled platforms.

Competitive Landscape

• VC funding in traditional consumer social apps dropped from USD 3.1 billion in 2021 to USD 900 million in 2024, shifting investor attention toward platforms prioritizing emotional trust and user authenticity.
• Trust and privacy considerations—especially around digital legacy and personal data—are strong barriers to generic entrants, raising the value of platforms with strong security frameworks.
• Segment expansion into hybrid-work and civic community storytelling offers white‑space opportunities for differentiated platforms beyond family use.

‍

Sources: Precedence Research, Grand View Research, GlobeNewswire, Zion Market Research, New York Post, Business Insider, Wall Street Journal , WHO, Surgeon General, Forbes, Harvard Business Review 

‍