Charging Up the Guest Experience, 2025 EV Market Overview

Overview:

• EV charging is gaining traction as a pivotal amenity in hospitality, driving hotels to integrate charging infrastructure as a necessity for competitive differentiation.
• Guests prioritize convenience and sustainability, placing EV charging among top expectations in eco-conscious accommodations.
• A growing number of hotels view charging as a service touchpoint: 19% of guests cite charger availability as a stay selection factor.

Market Size & Growth 

• The global EV charging infrastructure market is forecasted to grow from USD 32.97 billion in 2024 to USD 277.76 billion by 2034, with a CAGR of 23.75%.
• Europe's EV charging market alone is projected to expand from USD 4.42 billion to USD 37.22 billion over the same period.
• The continent now hosts over 1 million public charging points, up 35% YoY, with a target of 8.8 million by 2030 requiring ~23,000 installations weekly.

Key Growth Drivers

• Hotels with EV charging amenities report increased bookings and longer guest stays, boosting RevPAR.
• Some hospitality businesses are leveraging federal and regional incentives covering 80–100% of charging installation costs.
• The availability of scalable, interoperable charging software is making it easier for hotel groups to manage multi-property rollouts.

M&A Overview

• PowerGo and Essendi launched EV charging infrastructure across Dutch hotels, featuring ultrafast and dynamic pricing capabilities.
• Wallbox and PowerGo partnered to deliver 22 kW and 150 kW chargers at hotel sites including Mercure and Novotel in Amsterdam.
• EDP signed a deal to install 50 chargers at Vila Galé hotels across Portugal, strengthening regional presence in amenity-based charging.

AI’s Role

• AI-enabled platforms like Driivz are playing a growing role in EV charging by using predictive analytics and machine learning to optimize load distribution, forecast demand spikes, and dynamically balance grid impact.
• Wallbox integrates intelligent diagnostics and automated fault detection to reduce downtime, improve charger reliability, and enhance the user experience across hotel networks.
• Hotels are leveraging AI-powered data dashboards to monitor guest usage patterns in real-time, enabling personalized charging offers, tiered pricing, and better infrastructure planning.

Competitive Landscape

• Europe saw a 60% surge in fast and ultra-fast charging deployments, highlighting rising demand for higher-speed charging in commercial locations.
• Luxury hotel adoption of EV chargers now approaches 90%, while full-service hotel adoption exceeds 50%, reflecting rapid mainstreaming of this amenity .
• Choice Hotels targets full EV charger deployment across Cambria brand by 2024; Hilton is installing up to 20,000 Tesla wall connectors in North America.

‍

Sources: Hospitality Tech, Gresgying , Cervicorn Consulting, IEA, National Car Charging, Driivz, S&P Global AutoTechInsight, Nasdaq, Mobility Portal Europe, Choice Hotels International

‍