Yotpo company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Yotpo executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Products & Services
Loyalty
Description: Loyalty and referral program platform to create custom rewards, tiered programs, and referral campaigns.Name: Loyalty & ReferralsUse Case: •••• •• ••• •••••• ••• ••••••••• •• ••••• •••••• •••••••••, •••••••• •••••••• •••••••• •••••, ••• ••••• ••••• ••••••••••• ••••••••: •••••• •••••••, ••••••• ••••••••••••, ••• •••••••••••, ••••••• ••••••••, ••••••••• ••• •••••••••
Email and SMS Marketing
Description: Email and SMS marketing platform for customer acquisition and retention, enabling targeted campaigns and messaging integration.Name: Emai• ••••••••• & •••, ••• & ••••• •••••••••••• ••••: •••• •• •-•••••••• •••••• •• ••• •••••••• •••••••••, •••• ••••••••••• •••••, ••• ••••••••• ••••••••• •••••••••• •••• ••••••• ••• ••••••• ••••••• ••••••••: •••/••• ••••••••••••, ••••• ••••••••••, ••••••••••••, ••••••••••• •••• ••••••• ••• •••••• ••••
Professional Services
Description: Implementation, onboarding, and ongoing customer success services to deploy and optimize Yotpo solutions.Name: Implementation Services, P••••••••••• ••••••••, •••••••• •••••••••• ••••: •••• •• •••••• •• •••••• •••••• •••••, •••••••••••, ••••••••• •••• ••••• •••••••••, ••• ••••••• ••••••• ••••••••••••••• ••••••••: ••••••••• •••••••••••••• ••••••••, •••••-••••• •••••••••, ••/• ••••••••• •••••••, ••••••••••••• ••••••••
Reviews
Description: Platform to collect, manage and display customer reviews, ratings, photos, videos, Q&A and other user-generated content across the buyer •••••••.••••: ••••••• •••••, ••••••• & •••, •••••• •••••• ••••: •••• •• •-•••••••• ••••••••• •• ••••• ••••• ••• ••••• ••••••••••• •• •••••••••• ••••••••• •••••••• •••••••• ••• •••••• •••••••• ••••••••: ••-•••• •••••, ••-•••• •••••••, ••••• •••••••, •••••• ••••••••••• ••••••••••••, ••••••••• •••••••••, •••••••••• ••••••••••••
Pricing & Go-to-market
Typical Contract Length
••-••••• ••••••••••• ••• •••••• •••••
Pricing model
Subscription-based modular pricing with usage-based overages for order volume and SMS send volume. Offers free growth plans for smaller businesses, wi•• •••••••• ••••••••• ••• •••••••••• ••••••••• ••••••••• ••••••••• ••• ••••••• •••••. •••••••••• ••••••• •••••• •••••••••• (••••••• ••• ~$•••/•••••, ••••••• ••• ~$•••/•••••, ••• •••• $••/••••• •••• •••-••••••• ••••) •••• •••••• •••••••••• ••••••• ••• •••••• •••••••.
Average Sales Value
••••• •••••••••: $•,•••; •••••• •••••••: $•,•••-$••,•••; •••••••••• •••••••••: $••,•••-$••,•••
Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Yotpo | - | ••• '•• | - | USA | V•••••••• |
 Trustpilot | - | - | ••••• ••• •••••••••• ••••••• •• ••• •••••••• •••••• ••• •-•••••••• •••••••••• ••••• ••• ••••••••••••... | - | P••••• |
 PowerReviews, a 1WorldSync Company | - | - | - | - | A••••••• |
 REVIEWS.io | - | - | - | - | - |
 Smile.io | - | - | - | - | V•••••••• |
 Okendo | - | - | - | - | V•••••••• |
Experts highlight Yotpo's strong customer relationships and retention, while noting capital efficiency requirements as a potential constraint.
What does Origin provide on Yotpo?
Origin provides a structured company snapshot of Yotpo, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Yotpo different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Yotpo operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Yotpo?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Yotpo for investment, partnership, or competitive analysis.
Where does Origin's information on Yotpo come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Yotpo?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Yotpo. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Yotpo?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Yotpo.
How do teams use Origin to evaluate VC-backed companies like Yotpo?
For VC-backed companies, Origin is often used to assess product differentiation, early go-to-market motion, buyer behaviour, and the credibility of growth narratives. It can help teams understand where Yotpo is winning, what is driving adoption, and which constraints may affect scaling.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Yotpo?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Yotpo, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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