UserZoom (now part of UserTesting) company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former UserZoom (now part of UserTesting) executives.
Ownership & Key Financials
Revenue
Investors
Ownership
FTEs
Products & Services
Professional Services
Description: Full-service professional services to help companies with user experience research, including implementation, training, and research supp••• •••••••••• •• •••••••••••••.••••: •••••••• ••••••••, •••••••••• ••••••••, ••••••• ••••••••, •••••••••••• ••••••••••• ••••: •••• •• ••••••••••••• •• •••••• ••• ••••• •••• •••••••• ••••••••, •••• •••••• •••••••• ••• ••••••••••••••, ••••••••, •••••••• •••••••, ••• ••••••••••• •••••••• •••• ••••••• ••• •••••••••• •••••••••••• ••••••••: •••••• •••••••• ••••••••••••••, •••••••• ••••••••, •••••••• •••••••, •••••••••• •••••••••••, •••••••• ••• ••••••••••• ••••••••, •••••••• ••••••• ••• ••••••••••• ••••••••••
SaaS Platform
Description: Core DIY research platform that enables businesses to conduct user experience research and testing with paid participants to improve thei• ••••••• •••••••• ••••••••••.••••: •••••••••••, •••••••• •• •••••••• ••••••••, ••••••••••• ••••• ••••••• ••••••••••• ••••: •••• •• ••••••••••• ••• •••-•••••• ••••••• ••••• •• ••••••••••, •••••••, ••• •••••••••• •• •••••••• •••••••, •••••• ••• ••••••••• ••••••• ••• •••••• •••••••••••• ••• ••••••••••• ••••••••••• ••••••••: ••••••••• •••••••, •••••• •••••••, •••••• & ••••••••••••• ••••, ••••••••••• ••••••••••• ••••••, ••••••••••• •••••••••••• •••••••, •••••••• •••••••••• ••••••••••, ••-••••••• ••••••••• ••• •••••••••••••
Pricing & Go-to-market
Typical Contract Length
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Pricing model
Subscription-based SaaS model with tiers based on plan type and volume, ranging from estimated $9K-100K per year for annual packages with unlimited se•••. ••••••• •• •••••• •• •••• ••••, •••••• •• ••••••••/•••••••, •••••••••••-•••••••• ••••••••••, ••• •••••••• •••-•• •••••••, •••• ••••••• ••••••• ••••••••• •• •••••••
Average Sales Value
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Average Sales Cycle
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Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 UserZoom (now part of UserTesting) | - | ••• '•• | - | USA | A••••••• |
 Userlytics | - | - | ••••••••, ••• •••••••••• •••• •••••••••••, •• • ••••••• ••• ••••••••••••• ••/•• •••••••• •••••••• ••... | - | F•••••••••••• |
 Adobe | - | - | •••••••• (••• •••• •• •••••••••••) ••• ••••• ••• ••••••• ••••••••••• •• ••• ••/•• •••••••• ••••••, •... | - | P••••• |
 SurveyMonkey | - | - | •••••••• (••• •••• •• •••••••••••) ••• •••••••••••• ••••••• •• ••••••••• ••••••••••• •••••• ••• •• •... | - | P•••••••• |
 UserTesting | - | •,••• '•• | - | USA | P•••••••• |
Experts highlight UserZoom (now part of UserTesting)'s operational execution and market approach, while noting integration execution as a potential constraint.
What does Origin provide on UserZoom (now part of UserTesting)?
Origin provides a structured company snapshot of UserZoom (now part of UserTesting), combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of UserZoom (now part of UserTesting) different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how UserZoom (now part of UserTesting) operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like UserZoom (now part of UserTesting)?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like UserZoom (now part of UserTesting) for investment, partnership, or competitive analysis.
Where does Origin's information on UserZoom (now part of UserTesting) come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on UserZoom (now part of UserTesting)?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to UserZoom (now part of UserTesting). It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing UserZoom (now part of UserTesting)?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like UserZoom (now part of UserTesting).
How is Origin used to analyse post-acquisition risks and priorities for UserZoom (now part of UserTesting)?
After an acquisition, Origin can help teams understand where value creation may be driven or constrained, including product overlap, customer retention dynamics, and go-to-market integration priorities. It can also highlight areas where UserZoom (now part of UserTesting) may face competitive pressure or internal execution risk during integration.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like UserZoom (now part of UserTesting)?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like UserZoom (now part of UserTesting), this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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