Supermetrics company overview
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Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Supermetrics executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Products & Services
Spreadsheet and BI Connectors
Description: Extensions and plugins that enable automated data queries and normalization to popular analytics tools such as spreadsheets and Google's •••••• ••••••••••: •••••••••••• ••• ••••• ••, •••••••••••• ••• •••••• ••••••, •••••••••••• ••• ••••••••• •••••, •••••••••••• ••• •••••• ••••••••• ••••: •••• •• ••••••••• ••••• ••• •••••••• ••• ••••••••• •••••••••, ••••••••• ••••••••, ••• ••••-•••• •••• •••••••• ••••••• ••••••••• •••••••••••• ••••••••: ••-•••• ••••••••••, •••• ••••••••, •••••• ••••••, •••••• ••••••••, ••••••••• ••••••••• •••••••••
Data Warehouse Solutions
Description: Solutions that automate data imports to marketing data warehouse services such as Google Cloud for enterprise-scale data managementName: •••••••••••• ••• •••••• ••••••••, •••••••••••• ••• •••••••••, •••••••••••• •••• ••••••••, •••••••••••• ••• ••••••••••• ••••: •••• •• •••• ••••• ••• ••••••••••• ••• ••••••••••• •••• •••••••, •••••••• •••••••••, ••• •••••••• •••• ••••••••••••••••• ••••••••: ••••••••• •••/••• •••••••••, •••• •••••••• ••• ••••••••, •••••••• ••••• •••••••••••, •••• ••••••••••
Pricing & Go-to-market
Typical Contract Length
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Pricing model
Tiered subscription model with Starter (€29-37/month), Growth (€159-199/month), Pro (€399-499/month), and Enterprise (custom pricing) plans. Pricing i• •••••••••••••• •• •••••• •• •••• •••••••, •••••, ••• •••• ••••••• •••••••••, •••• ••••••• •• •••••• ••••••• •••••••
Average Sales Value
€•,•••-€•,••• ••• ••••
Average Sales Cycle
Initial subscriptions typically take a few weeks through self-serve free-trial model, while enterprise data warehouse products have longer sales cycle• •• •-• ••••••
Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Supermetrics | $5•m '•• | ••• '•• | - | Finland | P•••••••• |
 Adverity | - | - | •••••••••••• ••• •••••••• ••••• ••••••••••• ••••••• ••• •••••• ••••••••• •••• ••••••••, •••• •••••••... | - | - |
 Funnel | - | - | •••••••••••• ••• ••••••.•• ••••••• ••••••• •• ••• ••••••••• •••• ••••••••••• •••••, •••• •••••••••••... | - | - |
 Improvado | - | - | - | - | P•••••••• |
Experts highlight Supermetrics's strong customer relationships and retention, while noting integration execution as a potential constraint.
What does Origin provide on Supermetrics?
Origin provides a structured company snapshot of Supermetrics, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Supermetrics different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Supermetrics operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Supermetrics?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Supermetrics for investment, partnership, or competitive analysis.
Where does Origin's information on Supermetrics come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Supermetrics?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Supermetrics. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Supermetrics?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Supermetrics.
How can Origin support portfolio monitoring or add-on analysis for companies like Supermetrics?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Supermetrics may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Supermetrics?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Supermetrics, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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