SplitMetrics company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former SplitMetrics executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Key Business Breakdowns
Products & Services
App Radar
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SplitMetrics Optimize
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SplitMetrics Acquire
••-••••••• •••••••• ••• •••••••••• ••• •••••••••• ••••• ••• ••••• ••••••••••• •••••••••.
SplitMetrics Agency
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Pricing & Go-to-market
Typical Contract Length
•-• •••••.
Pricing model
Apple Search software and Marketing Agency Services are usually subscription-based, calculated as a percentage of ad spend with a progressive scale. M•••••••• •••••• •••••••• ••• •••• •• ••••••• •• •••••••-••••• •••••. ••••••• •• ••••• •• ••• ••••• •• •••••••••••, •••••• ••••, •••••• •• •••••••••, ••• •••••••• ••••••. •••••• ••••••••• ••• ••••••• •• ••••••••••• ••••• •• ••••••••••••• ••••••••• ••• •••••• •••••••• •••••••.
Average Sales Value
For Apple Search Ads Software, the company charges clients spending $25K–$1M annually c. 5% of total ad spend, while those spending over $1M pay c. 3%. ••••••••• •••••• •••••••• ••• ••••••••• •••••• •• • •••••• •••••••••• •• ••••• •• •••••.
Growth Review
Customer Overview
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Customer Concentration
••-••% •• ••••••••• •••••••••• •• •.••% •• ••••• •••••••.
Customer Retention
•.••%
Barriers to Switching
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| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 SplitMetrics | - | ••• '•• | - | USA | V•••••••• |
 AppTweak | - | - | - | - | - |
 Sensor Tower | - | - | - | - | - |
| | - | - | - | - | - |
Experts highlight SplitMetrics's operational execution and market approach, while noting capital efficiency requirements as a potential constraint.
What does Origin provide on SplitMetrics?
Origin provides a structured company snapshot of SplitMetrics, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of SplitMetrics different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how SplitMetrics operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like SplitMetrics?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like SplitMetrics for investment, partnership, or competitive analysis.
Where does Origin's information on SplitMetrics come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on SplitMetrics?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to SplitMetrics. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing SplitMetrics?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like SplitMetrics.
How do teams use Origin to evaluate VC-backed companies like SplitMetrics?
For VC-backed companies, Origin is often used to assess product differentiation, early go-to-market motion, buyer behaviour, and the credibility of growth narratives. It can help teams understand where SplitMetrics is winning, what is driving adoption, and which constraints may affect scaling.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like SplitMetrics?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like SplitMetrics, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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