Qualtrics company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Qualtrics executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Products & Services
Experience Management Platform subscriptions
Description: Core subscription-based SaaS platform that helps organizations manage customer, employee, product, and brand experiences through real-tim• ••••••••• ••• •••••••••• ••••••••.••••: ••••••••• •• ••••••••, •• ••• •••••••• ••••••••••, •• ••• •••••••••, •• ••• •••••••• ••••••••••, •• ••• •••••••• & ••••••••, •• ••• ••••••• ••••••••• ••••: •••• •• ••••••••••••• •• ••••••• •••••••• ••••••• ••••••• ••• ••••• ••••••••, ••••••• ••••, ••• •••• •••••• •• ••••••• ••••••••••• •••••• ••• •••••••• •••••••••••.••• ••••••••: •••••• ••••••••, ••••• •• ••••••••, ••••••• •••••••••• •••••••••, •••••••• ••••••••••, ••• ••••••••, •••••• ••••••••, ••• •••••••• ••••• ••••••••
Market research services
Description: Strategic market research services combining quantitative and qualitative research capabilities including video feedback and diary studie•.••••: ••••••••• •••••• ••••••••, ••••••••• •••••••• ••••••••, ••••••• •••••• ••••••••••• ••••: •••• •• ••••••••••••• •• ••••••• •••••• •••••••• •••••••• ••• ••••••• ••••••••••••• •••••• •••••••• •••••• ••••• •••••• ••••••••••••.••• ••••••••: •••••••• ••••••••, •••••• ••••••••, ••••• & ••••••••••••• ••••••••, ••••••••••••
Professional services
Description: Implementation support, consulting, program management, and training services to help organizations maximize platform value.Name: Custome• ••••••• •••, •• ••••••••, •••••••• & •••••••••••••, •••••••••••• ••••••••••• ••••: •••• •• ••••••••••••• •• •••••••••• ••••••••••, ••••••• ••••••••••• •••••••••, ••• •••••• •••••••••• •••••••• •• •••••••••• •••••••••• ••••••••••••.••• ••••••••: •••••••• ••••••••, ••••• ••••• •••••••, ••••••• ••••••••••, •••••••• ••••••, ••••• •••••••
Pricing & Go-to-market
Typical Contract Length
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Pricing model
Subscription-based model employing fixed, flexible, and varied pricing approaches. For customer experience and strategy research, uses an interaction-••••• ••••••• •••••, ••••• ••••• •••••••• ••• ••••••••• ••••••••••. ••• ••••• •••••••• •••••• •••••••••••• •••• ••••• •• •••••••• •••••.
Average Sales Value
••••••••• ••••••• •••••••• ••••• •• ••••••••••••• $••,••• ••••••••.
Average Sales Cycle
Sales cycle typically ranges from two to three months for small and medium businesses, while large enterprise organizations experience cycles between ••• •••• ••• ••• ••• • •••• •••••.
Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Qualtrics | $2•••m '•• | •,••• '•• | - | USA | P•••••••• |
| $8••m '•• | •,••• '•• | ••••••••• ••• •••••••• ••• ••• ••••••••••• •• ••• ••••••• •••••••• •••••••••• •••••••••• ••••••, •••... | USA | P•••••••• | |
 Verint | - | - | ••••••••• ••• •••••• ••••••• ••••••• •• ••• •••••••• •••••••••• •••••••••• •••••, •••• •••• ••••••••... | - | P••••• |
 Salesforce | - | - | - | - | P••••• |
 Glint | - | - | ••••••••• ••• ••••• ••••••• ••••••• •••••• ••• •••••••• •••••••••• ••••••, •••• ••••• ••••••• ••• ••... | - | A••••••• |
 Culture Amp | - | - | ••••••••• ••• ••••••• ••• ••• ••••••• ••••••••••• •• ••• ••••••• ••••••• •••••••• •••••••••• •••••••... | - | P•••••••• |
 InMoment | - | - | ••••••••• ••• •••••••• ••• ••• ••••••••••• •• ••• •••••••• •••••••••• •••••••••• •••••, •••• •••••••... | - | - |
 SurveyMonkey | - | - | - | - | P•••••••• |
 NICE | - | - | - | - | P••••• |
Experts highlight Qualtrics's strong customer relationships and retention, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on Qualtrics?
Origin provides a structured company snapshot of Qualtrics, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Qualtrics different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Qualtrics operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Qualtrics?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Qualtrics for investment, partnership, or competitive analysis.
Where does Origin's information on Qualtrics come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Qualtrics?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Qualtrics. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Qualtrics?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Qualtrics.
How can Origin support portfolio monitoring or add-on analysis for companies like Qualtrics?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Qualtrics may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Qualtrics?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Qualtrics, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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