Picsart company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Picsart executives.
Ownership & Key Financials
Revenue
Investors
Revenue / FTE
Ownership
FTEs
Key Business Breakdowns
Products & Services
Adpilot (AI Ads Generator)
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Remove Background API
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AI Image Generator
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Photo & Video Editor
Cross-platform editing application for general consumers and content creators to edit photos and videos with filters, effects, and social sharing capa••••••••.
Developer SDK & Integrations
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Pricing & Go-to-market
Pricing model
Freemium model with tiered subscription plans, offering free access to basic features for individual users and paid tiers that unlock premium features ••• •• •••••, •••••• ••••••• •• ••••••••. ••• •••••••• •••••••••, ••• ••••••• •••••••• •••••• •••••••••• ••••••••• •••••• ••••• •• •••• ••••, ••••• •••••• (•.•., •••••• ••••••), ••• •••••••• ••••••, •••• ••••••••• ••••••••• ••• •••••• ••••• ••• ••••-•••• •••••••••••.
Average Sales Value
Average annual spend per customer ranges from $60-$85 for individual users and prosumers, primarily through subscription plans like Picsart Gold, whil• •••• ••••••••• ••••• ••••••• $•••-$•• ••••••••• •• •••• •••• ••• ••••••• •••••. •••••••••• ••••••••• ••••• •••• $•• •• •••• $••• ••••••••.
Growth Review
Customer Overview
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Customer Concentration
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Customer Retention
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Barriers to Switching
Barriers to switching are moderate, with low technical migration costs but higher behavioral and workflow-related switching costs, particularly for us••• •••• ••••••••••• ••••••• ••••••••• •• •••••••••• ••••••••••••.
Key Purchasing Criteria
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| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Picsart | - | •,••• '•• | - | USA | P•••••••• |
 Capture One | - | - | - | - | - |
 Photoroom | - | - | - | - | - |
 DooCoins | - | - | - | - | - |
 Lightricks | - | - | - | - | - |
 Canva | - | - | - | - | P•••••••• |
 Skylum | - | - | - | - | - |
 Adobe | - | - | - | - | - |
Experts highlight Picsart's operational execution and market approach, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on Picsart?
Origin provides a structured company snapshot of Picsart, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Picsart different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Picsart operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Picsart?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Picsart for investment, partnership, or competitive analysis.
Where does Origin's information on Picsart come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Picsart?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Picsart. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Picsart?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Picsart.
How can Origin support portfolio monitoring or add-on analysis for companies like Picsart?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Picsart may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Picsart?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Picsart, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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