Key Business Breakdowns
Products & Services
Adpilot (AI Ads Generator)
Standalone B2B SaaS tool for small businesses and marketers to generate on-brand social media ad creatives using AI.
Remove Background API
Cloud editing API service for developers and enterprises to integrate background removal and image editing into their own platforms.
AI Image Generator
Built-in generative AI tool for creators and small businesses to produce custom images from text prompts with full commercial usage rights.
Photo & Video Editor
Cross-platform editing application for general consumers and content creators to edit photos and videos with filters, effects, and social sharing capabilities.
Developer SDK & Integrations
Embeddable editor SDK for web-to-print, e-commerce, and marketing platforms to offer Picsart's design tools within third-party apps.
Pricing & Go-to-market
Pricing model
Freemium model with tiered subscription plans, offering free access to basic features for individual users and paid tiers that unlock premium features
Average Sales Value
Average annual spend per customer ranges from $60-$85 for individual users and prosumers, primarily through subscription plans like Picsart Gold, whil
Growth Review
Customer Overview
Customer Concentration
Customer Retention
Barriers to Switching
Barriers to switching are moderate, with low technical migration costs but higher behavioral and workflow-related switching costs, particularly for us
Key Purchasing Criteria
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Picsart | - | '24 | - | USA | |
 Capture One | - | - | - | - | - |
 Photoroom | - | - | - | - | - |
 DooCoins | - | - | - | - | - |
 Lightricks | - | - | - | - | - |
 Canva | - | - | - | - | |
 Skylum | - | - | - | - | - |
 Adobe | - | - | - | - | - |
Relevant Companies
PhotoShelter
Digital asset management platform for organizations, enterprises and consumers to organize, manage, distribute, and collaborate on digital content and automate content workflows.
HQ
Ownership
Investors
Conviva
Real-time performance analytics platform for brands to monitor digital customer experience, engagement, and technical performance using client-side data and AI-driven insights.