Noom company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Noom executives.
Ownership & Key Financials
Revenue
Investors
Ownership
Key Business Breakdowns
Products & Services
Health and Wellness Platform
Unified platform that delivers two main programs tailored to different user groups. The Corporate Program is designed to support organizations such as ••••••••• ••• •••••••••• •••••••• •••• ••••••••-••••• •••••• •••••••••. ••• •••••••••• ••••••• •••••••• ••••••-••-•••••••• •••••••• ••••••• •• •••••• ••••••••••, ••••••• •••••• •••••••, ••• •••••• ••••••••.
Pricing & Go-to-market
Typical Contract Length
•. • •••• ••• ••• ••••••••••• •••••••• ••• •-• ••••• ••• ••• ••••••••• ••••••••.
Pricing model
Monthly or annual subscriptions, with pricing determined by the number of users, contract length, level of customization, and additional feature add-o••.
Average Sales Value
•. $••• ••• •••• ••• ••• ••••••••••• ••••••••, ••••• ••• ••••••••• •••••••• ••• •••••• ••••.
Growth Review
Customer Overview
c. 60 corporate clients and a total of c. 13m active users. Target customers for the Corporate platform include large employers, insurance providers, •••••••••, ••• •••••••• ••••••••, ••••• ••• ••••••••••• •••••••• ••••••• ••••••-••••••••• •••••••••••, •••••••••• ••••• •••• ••-••.
Customer Concentration
••• ••• • ••••••••• ••••••••• •••••••••• •. ••% •• ••••••••• •••••••• •••••••.
Customer Retention
c. 25% for standard subscriptions, while the premium tier with added benefits such as human or AI-driven coaching and enhanced mental health support a••••••• ••••••••• ••••• •• ••-••%.
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Noom | - | - | - | USA | P•••••••• |
 myfitnesspal | - | - | - | - | - |
 Lose it | - | - | - | - | A••••••• |
 Weight Watchers | - | - | - | - | P••••• |
Experts highlight Noom's operational execution and market approach, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on Noom?
Origin provides a structured company snapshot of Noom, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Noom different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Noom operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Noom?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Noom for investment, partnership, or competitive analysis.
Where does Origin's information on Noom come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Noom?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Noom. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Noom?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Noom.
How can Origin support portfolio monitoring or add-on analysis for companies like Noom?
For PE-backed contexts, Origin can support monitoring by surfacing changes in competitive intensity, customer demand signals, and go-to-market effectiveness. It can also inform add-on analysis by clarifying adjacency opportunities and how a target like Noom may fit within a broader platform strategy.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Noom?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Noom, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
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