Key Business Breakdowns
Products & Services
K-12 Standards-Based Assessment Platform
Assessment tools designed for K–12 institutions to measure student progress against learning standards. Includes formative and predictive assessments, •••• •••••, ••• ••••-•••• ••••••••• (••••••• ••••••• ••• ••••••• •••••••).
Digital Adoption & User Engagement Analytics
•••• •••••••• ••••••••••• •••••••••••• •• ••••• •••• •••••••••• ••• •••• •••••••• ••••••• ••-••• •••••••••, •••••••• ••••••••, ••• ••••••• ••••••••••.
EdTech Effectiveness & Compliance Management
Platform for managing, evaluating, and ensuring the compliance of educational technology tools used within institutions. Offers evidence-based decisio•-••••••, ••••••••••••• •••••••••, ••• •••••••••• ••••••••.
Education Analytics & AI Insights Platform
Data visualization and predictive analytics layer that helps educators and administrators make informed decisions using performance trends, learner be••••••, ••• ••••••••••••• ••••.
Learning Management & Course Delivery Platform
Unified platform for delivering, managing, and tracking educational content in higher education and K–12. Includes learning management (Canvas LMS), i•••••••••• ••••• (••••••), •••••• ••••••• •••••••••• (•••••••), ••• ••••••• ••••••••••••• (•••••••••••).
Pricing & Go-to-market
Typical Contract Length
•. • •••••.
Pricing model
Subscription-based model. For universities, pricing is tiered based on type of institution and student body size, with discounts for multi-year commit•••••. ••• •-••, •••• ••• ••••• •• ••••••• •••••••••• •• •••••••• ••••, ••••• ••• •••••••••• ••• ••••••••• ••••••••, •••• ••• ••••• •• •••• •••••.
Average Sales Value
•. $•• •• •••• ••• ••••• ••••••••••••.
Average Sales Cycle
•-•• •••••• ••• •••••• •••••••••, •-•• •••••• ••• •-••. •••••••••• ••••••••• ••• •••• •-•• ••••••.
Growth Review
Customer Overview
c. 7,000 customers across c. 90 countries, primarily operating in higher education and K-12 markets, with a smaller presence in corporate and governme•• •••••••.
Customer Retention
••-••%.
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Instructure | $5••m '•• | •,••• '•• | - | USA | P•••••••• |
 D2L | - | - | - | - | - |
 Moodle | - | - | - | - | F•••••••••••• |
 PowerSchool | - | - | - | - | - |
Relevant Companies
Leepfrog Technologies
Academic operations platform for higher education institutions to manage curriculum, catalogs, class scheduling, student advising, registration, and syllabi.
HQ
Ownership
Veracross
Student Information System (SIS) for K-12 schools to streamline data management across departments and enhance communication among school administrators, staff, parents, and students.