Findity company overview
About
Expert Vetted Data
Public disclosures rarely capture a company's internal dynamics or the true state of its technology. Gain first-hand insight by speaking with former Findity executives.
Ownership & Key Financials
Revenue
Revenue / FTE
FTEs
Products & Services
Partnership-based Solutions
Description: White-label expense management solutions provided through partners such as accounting software providers and card suppliers.Name: White-l•••• ••••••• ••••••••••, ••••••• •••••• ••••: •••• •• •••••••••• •••••••• •• •••• ••••••••• •••• •••• •• ••• ••••• •• ••••• ••••••••• •• ••••••••• ••••••• •••••••••• •••••••••••• •• ••••• •••••••••.••• ••••••••: ••••-•••••••• ••-••••••• ••••••• ••••••••••, ••••••• •••••••, ••••••••• ••• •••••••• •••••••••, ••••• ••••••••••, ••••••••••••
Direct Sales Solutions
Description: Direct expense management solutions sold to end customers ranging from small businesses to large enterprises.Name: Findity Expense Manage•••• ••••••••, ••••••• •••••••••• ••••: •••• •• •••••••••• •••• ••••••••• ••••••••• •• ••••• •••••• ••••••••, ••••••••• ••••••••• •••• •••-•••••••• •••••••••• •• ••••• ••••.••• ••••••••: ••••••• ••••••••, ••••••••• ••••••••, •••••••••• ••••••••, •••••••• •••••••••, •••••••• •••••••••, ••••-•••• ••••••••••
Pricing & Go-to-market
Typical Contract Length
Contracts are very long, especially for partnerships which have very few cancellations. Direct sales contracts also tend to be long with low cancellat••• •••••.
Pricing model
Subscription-based licensing model with implementation fees. The revenue split is approximately 95% subscription-based recurring revenue and 5% one-of• ••••••• ••••••••• •••• •••••••••••••• ••••. ••••••••• ••••••• •••••••••• ••••• ••• •••••• ••••• •••••• ••••••••••• ••••••••.
Average Sales Value
For direct sales, the estimated annual subscription revenue is around 10,000 SEK. For partnerships, contract values are harder to determine as most ar• •••••••••, •••• ••• ••••••• •••••••• ••••••• ••••• ••••••••• •••• ••• •• •••• •••••••••.
Average Sales Cycle
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Growth Review
| Company Name | Revenue | FTE | Proprietary Insights | HQ | Ownership Type |
|---|---|---|---|---|---|
 Findity | $9m '•• | •• '•• | - | Sweden | |
 Mynt | - | - | - | - | P•••••••• |
| Mynt | - | - | - | - | P•••••••• |
 Juni | - | - | - | - | V•••••••• |
| Juni | - | - | - | - | V•••••••• |
 Expensify | - | - | - | - | P••••• |
| Expensify | - | - | - | - | P••••• |
 Pleo | - | - | - | - | P•••••••• |
| Pleo | - | - | - | - | P•••••••• |
Experts highlight Findity's operational execution and market approach, while noting market evolution and timing considerations as a potential constraint.
What does Origin provide on Findity?
Origin provides a structured company snapshot of Findity, combining expert-led insights with analysis across business model, customers, competitors, and market dynamics. The profile is designed to support research, competitive analysis, and commercial due diligence workflows.
How is Origin's analysis of Findity different from traditional company databases?
Traditional company databases often focus on surface-level metadata such as ownership, funding, and company descriptions. Origin complements these sources with qualitative insights informed by expert interviews, helping teams understand how Findity operates, competes, and creates value in practice.
Is Origin suitable for researching private companies like Findity?
Yes. Origin is built to support research on private companies, where public information can be limited or inconsistent. It focuses on insight depth and operational context, which can be useful when evaluating companies like Findity for investment, partnership, or competitive analysis.
Where does Origin's information on Findity come from?
Origin insights are derived from expert interviews conducted by Dialectica, combined with structured analysis and secondary validation where appropriate. This approach prioritises first-hand operational perspectives alongside supporting evidence, rather than relying solely on aggregated public data.
Can Origin support commercial due diligence on Findity?
Origin can support early-stage commercial due diligence by helping teams quickly understand positioning, value drivers, customer dynamics, and potential risks related to Findity. It is typically used to shape hypotheses and focus areas before deeper primary research.
How does Origin compare to Crunchbase or PitchBook for analysing Findity?
Crunchbase and PitchBook primarily focus on company metadata, ownership, funding history, and transactions. Origin complements those sources by adding qualitative, insight-led analysis focused on business fundamentals, go-to-market execution, customer reality, and competitive positioning for companies like Findity.
What does Origin typically reveal about pricing and go-to-market strategy for enterprise software companies like Findity?
For enterprise software, Origin often focuses on pricing logic, contract structure, buyer personas, procurement friction, and channel strategy. For companies like Findity, this can help teams assess how revenue is created, what drives expansion, and where sales cycles or retention may impact outcomes.
What makes Origin's approach to company research different?
Origin combines expert interview insights with structured analysis to provide operational context that traditional databases miss. For Findity, this means understanding not just what the company does, but how it actually operates, competes, and creates value in its market.
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