Key Business Breakdowns
Products & Offerings
Professional Services
Add-on services to support platform implementation and optimization for childcare providers.
Digital Payment Solutions
Digital Payment Solutions add-ons to process tuition payments and financial transactions between parents and childcare providers.
Childcare Management Platform
A consolidated vertical software platform providing cloud-based management for early education centers, integrating daily operations, billing, parental communication, and compliance.
Curriculum Management
Curriculum management add-ons, enhanced by the integration of Experience Early Learning, to provide educational content and assessment tools.
Pricing & Go-to-market
Pricing model
Monthly subscription-based model for platform access, with ad-hoc charges for digital payment solutions and professional services. Platform pricing is based on the number of locations, platform features selected, and the number and age of students.
Average Sales Value
$150-$200 monthly per location, while digital payments solutions charge a c. 2% commission of transaction value.
Growth Review
Gross Margins: The digital payment tool has the highest margins, reaching c. 60% gross margins.
Revenue Growth: Revenue is mainly growing organically, c.30%. Growth is driven by cross-selling strategies through the curriculum and digital payments offering. Additional growth is driven by the penetration of the SMB segment, which has been historically underserved.
brightwheel have completed 1 acquisition since 2020:
Experience Early Learning (2023): US-based provider of research-based curriculum, assessment, training, and teacher resources.
Customer Overview
Caters to small to mid-size early childcare institutions, parents, and childcare education payers.
Customer Concentration
Revenue is diversified across the customer base.
Customer Retention
c. 95%.
Barriers to Switching
High barriers related to the integrated nature of the software.
| 4 items | ||||||
| Ownership | Revenue | EBITDA | ||||
|---|---|---|---|---|---|---|
| Company Name | HQ | Type | Active Investors | Amount ($) | YoY | Amount ($) |
| K Kangarootime | - | VC-backed | - | - | - | - |
 Sandbox Software | - | - | - | - | - | - |
 Procare Solutions | - | Acquired | - | - | - | - |
| L Lillio (formerly HiMama) | - | PE-backed | - | - | - | - |
| Role | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Chief Operating Officer | Qasim Saifee 11 months | Martina Wang 2 years, 6 months | ||
| Executive Assistant/Workplace Manager to CEO | Meredith Langton (Plumb) 8 months | |||