SaaS Growth & Revenue Operations– Q4 2025 Market Insights

Overview:

• RevOps is becoming the backbone of SaaS growth, aligning marketing, sales, and CS. Q2’25 churn fell to its lowest since 2022, signaling healthier performance.
• Median ARR growth slowed to ~20% in 2025 (90th percentile 51%), pushing RevOps to focus on retention. 
• Salesforce’s Q3 FY’26 forecast miss (shares −7%) highlights how delayed AI monetization impacts RevOps planning.

Market Size & Growth 

• The global CRM market is valued at $82.43B in 2025, projected to reach $163.16B by 2030 with a 14.6% CAGR.
• The market stands at $7.46B in 2025 and is expected to reach $15.58B by 2030, growing at a 15.3% CAGR. 
• Global CRM spend is forecast at $53B in the next 12 months, with 37% from U.S. buyers.

Key Growth Drivers

• Expansion ARR contributed ~35% of SaaS revenue in 2025, highlighting RevOps’ role in upselling and cross‑selling. 
• Average voluntary churn was 2.6%, involuntary 0.8%, showing RevOps’ impact on billing and customer lifecycle. 
• Bootstrapped SaaS firms reported NRR 104% and GRR 92%, proving lifecycle orchestration is a key RevOps lever. 

M&A Overview

• 2,107 SaaS M&A deals in 2024, making up 61% of all software transactions. 
• 210 SaaS deals in Q1’25, nearly flat QoQ, showing resilience in enterprise software consolidation. 
• Salesforce’s $8B Informatica acquisition underscores bets on data + AI to strengthen GTM and RevOps. 

AI’s Role

• 52% of SaaS firms embed AI in CS, saving 10+ hours per rep weekly and improving churn detection.
• By 2028, 15% of enterprise decisions will be autonomous and 33% of apps AI‑enabled, though 40%+ projects scrapped by 2027.
• Salesforce’s Sept 2025 miss (shares −7%) shows RevOps must align GTM expectations with slower enterprise AI payoff.

Competitive Landscape

• Free‑trial to paid conversion averages 9%, but product‑qualified lead strategies raise this to 25–39%, giving usage‑driven RevOps an edge.
• Firms offering digital CS (knowledge bases, AI chatbots) grew from 42% in 2024 to 73% in 2025, enabling scalable support.
• Oracle projected +77% OCI growth to $18B FY’25 and $455B RPO (+359%), showing hyperscalers’ role in shaping RevOps infrastructure.

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Sources: Paddle, SaaS Capital, Reuters, Grand View Research (1), Grand View Research (2), HG Insights, Orb, Vitally, Software Equity Group, SEG, Kroll , ProductLed, Gainsight

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